ASIA-PACIFIC: A RUNNER-UP FOR GLOBAL SNACK LEADING MARKET
Southeast Asia has not only the fastest growing population in the world, but the one which with every year increases its consumption expenditure. It is currently the 2nd biggest market for snack sales in the world, with Europe's sales results only slightly ahead at USD $905.93 million and Asia-Pacific placing 2nd with USD $895.65 million, placing itself way ahead of next market – USA at USD $750.53 million. It is countries like Vietnam (19.1%), Philippines (11.6%) and Indonesia (9.5%) that are leading the growth in this region. And Indonesia, with its 258 million citizens, spending 53% of their consumption expenditure for Food & Beverages items, it is a market worth fighting for.
INDONESIA – HOW TO DOMINATE THE BIGGEST ASEAN MARKET
At the 5th edition of the Asia Food and Beverages Summit we want to focus on the 2 biggest areas in F&B manufacturing: ingredients and packaging - 2 crucial elements that affect performance of your product on the market the most.
At Ringier, we know that staying ahead of the ever-changing, fast-moving consumer goods market (FMCG) is a difficult task, but by establishing strong relationship between the functional benefits of your products and the customer's wellbeing, you can achieve measurable results. Various new technologies are being advanced on the Indonesian market to provide economically viable food ingredients for the food formulations, such as nootropics, plant-based proteins, collagen-infused beverages, probiotics and prebiotics, regional flavoring, coloring, functional ingredients and many others.
Another important issue is the food spoilage and how to delay it and extend shelf life of the products. The primary factors associated with food spoilage are of intrinsic food properties which include endogenous enzymes, substrates, sensitivity for light, oxygen and cross-contamination during harvesting, slaughter and processing in combination with the temperature. To deal with those issues, companies experiment with new types of packaging by use of bioplastics, skin packaging, clean labels, on-to-go packaging, sustainable solutions, usage of recycled plastics and others. But the trends are not only related to physical properties – one of the most important features is the look. Proper packaging is a wise investment because it saves the resources, but it should also attract the customer. Currently we can observe several emerging packaging trends: retro, soft & pastel colours, shorter, wholesome & more recognizable ingredients list, no-nonsense labelling and of course "green packaging" – with the use of recyclable materials.
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